Making your words resonate with the University’s institutional identity strengthens your copy. By mirroring central themes, the impact of your student recruitment brochure or fundraising appeal is suddenly magnified by the messaging of others. To help inspire your efforts, this site offers a searchable database of copy excerpts that successfully convey the University's identity in a variety of ways. The copy on this site is meant to be plagiarized, co-opted, revised, re-tooled, and recycled. All we ask is that you submit your great words in return, so that we can continually update and increase the archive.
Please remember: the University of Utah should always be depicted as a unique institution within Utah’s system of higher education, and as a key player among American research universities. Our role is to create the next generation of leaders, innovators, scientists, scholars, and artisans for Utah and the U.S. In brief, the University is “a place where students receive an extraordinary education—one that by its very nature is panoramic, intensive, and transformative.”
The content on this page is updated frequently as new copy is written for various University publications. Although much of the copy represents excerpts or fragments from publications, it is organized topically to assist you in your writing. To submit copy for possible inclusion, please e-mail joan.levy@ucomm.utah.edu.
EXTRAORDINARY EDUCATION |
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“Increasingly, the breadth and caliber of programs at the University of Utah are attracting students who want an extraordinary education in a truly remarkable setting. Motivated students wishing for a transformative college experience that enables them to compete in the global workplace are discovering rigorous opportunities throughout the U’s many areas of study. Our unique combination of top-tier education in a world-class location differentiates the U from other high-performing research institutions. Our focus encompasses a forward-thinking problem-solving perspective that positions graduates as leaders in the critical domains of energy, urban planning, environmentalism, and sustainability; international relations, business, and entrepreneurism; genetics, bioengineering, and health sciences; and the humanities and fine arts.”
TAGS: Global, Location, Problem-solving, Leadership, New Industry |
UMC |
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“…illustrates the University’s leadership role in providing an extraordinary educational experience to students of all colors – an experience that is enriched by the University’s commitment to creating a diverse, intense, and ultimately transformative campus”
TAGS: Diversity, Extraordinary, Leadership |
E-mail |
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WHAT SETS US APART
“If you’re already committed to majoring in social and behavioral sciences, you may be wondering if the University of Utah is a good fit. The reasons for attending the U are plentiful. Excluding California, the U is one of only 10 research-intensive institutions in the western United States. This standing has attracted students and faculty from across the globe. Because portions of your curriculum and student experiences are based on pioneering faculty research, you’ll be ahead of the industry curve when you graduate. Additionally, the vast array of majors at the U provides more perspective, greater interdisciplinary opportunities, and will allow you to connect with peers studying everything from nuclear physics to interactive design.”
TAGS: Social and Behavioral Sciences, Research, Faculty, Internationalism, Interdisciplinary |
College of Social and Behavioral Science Student Recruitment Brochure, Print |
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TRANSFORMATIVE |
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LIFE-CHANGING EXPERIENCES
“If you associate with enough SBS alumni, you will frequently hear them say, “When I was back in college…” It’s no coincidence that SBS alumni view their time here as memorable and life changing. The SBS experience will help shape your perspectives on politics, religion, and character. Through the U’s many extracurricular activities, you will forge lifelong relationships; and with the education you receive, you will receive the tools and direction needed for a successful lifelong career.”
TAGS: Alumni, New Perspectives, Politics, Religion, Extracurricular Activities, Careers |
College of Social and Behavioral Science Student Recruitment Brochure, Print |
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PANORAMIC |
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FRESH VISTAS
“One of our goals at SBS is to elevate thinking and perspective for every SBS student that steps on campus. Fortunately, the SBS environment – both academically and geographically – is conducive to this goal. Nestled at the foot of the Wasatch Mountains at over 4,000 feet above sea level, the University offers a limitless terrain of skiing, biking, and hiking right out our back door. After expanding your intellectual horizons in the classroom, head outside for additional inspiration by summiting an 800 foot rock wall or trail running along the Lake Bonneville shoreline that overlooks the Salt Lake valley.”
TAGS: Location, Wasatch Mountains, Recreation, Critical thinking |
College of Social and Behavioral Science Student Recruitment Brochure, Print |
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INTENSIVE |
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CHALLENGING ACADEMICS
“People often say, “To the victor go the spoils;” however, at SBS we also believe that hard work and determination yield victory. When advising potential students, we emphasize that they aren’t just buying a piece of paper; they’re investing a considerable amount of time and money into receiving an education. Although an SBS experience at the University of Utah is rigorous, demanding, and competitive, our students also find it personally rewarding and deeply satisfying. At SBS, we challenge our students so that they maximize the return on their investment by making available the greatest number of professional opportunities post graduation”
TAGS: Return on Investment, Graduation, Professional Opportunities, Careers |
College of Social and Behavioral Science Student Recruitment Brochure, Print |
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The Write Words 